Lord Sri Venkateshwara is a universal exponent standing on this serpent hills explicating His Divine message.
His Sattvik Shakthi _the Power of Gentleness is transcendental and attracting the people from all over the world to here.




Balaji's Three Namas Mahimaiy

Three Naamas of Lord are another phase of His tripartite principle-  
Two White Naamas resembles solely gazing modes of Rajasa and Tamas (nature of mind while watching-breathing) to bringing mind into ease in between two eyebrows and find Sathva the quality of goodness,  to elevate  fortitude for self-possession at that location of  3rd eye; where blue pearl light twinkles.  Centrally located Red Naama resembles the infinite contemplative state_ Samadhi-sthiti the state of its highness of Sathvik Shakthi.

In our auspicious ceremony of marriages the groom should have Namaas on his fore-head as betoken of accepting a Sathvik Gruhastha-ashrama dharma the gentility of married life. 
As to follow this custom, the gents relatives assembled there who bless the new couple also had Namaas on fore-head, and so as to regard the sacred significance of married life cheerfully.

 We are all in this finite world; it is to attain infinite. In this human life Namaas on fore-head resembles our Sathvik state of finite only.  When this life ends, it resembles the contemplative state the Samadhi-Sthiti the infinite.
Our ancestor’s belief says- If there is Naama on the fore-head of a devotee even the servants of God of death_ the servants of Yama hesitates to come near to take him.  The devotees of Vishnu call the death ceremony as "Vaikunta Samaaradhane".  The nearest relatives assembled  therein that occasion are particular about to get pasted Namaas on their fore-heads by the presiding priest.

The meaning behind it is not known to most of us_ It means it is certain any day we are also about to die to attaininfinite (means to say to attain astral or immortal).  Therefore, during the death ceremony to regard soulfully the infinite state Samadhisthiti or immortality the gents' relatives come forward silently to have pasted Namaas on their fore-head.
-Extract  from book, The Message from Seven hills